5 Tips For Your First Business Video
Video is an excellent way to promote your business. Studies show that video marketing has a conversion rate of 2X higher than other forms of content, and with the rise of smartphones and tablets, people are watching more videos than ever before. If you haven’t created a video for your business yet, read on to find out how you can use this powerful marketing tool successfully!
Have an engaging introduction
Whether you’re talking directly into the camera or providing a voice-over for animated graphics, making sure that people understand what they will learn from watching your business video is very important.
People from your audience are more likely to share a video if they understand the title or the topic. You can grab their attention by using an engaging introduction that makes them want to keep watching!
A good intro should put the audience at ease and elicit positive emotions so that they know what you are saying beforehand can be applied to their lives. It doesn’t need to be long – just try using this simple formula: “You’ll never believe __.” Fill in the blank with whatever topic you want your audience members’ jaws dropping over next! After that, give a brief overview of the problem you’re going to solve, and what they can expect from watching your business video.
Highlight key points
People are busy and it’s unlikely they will watch your video all the way through unless there are key takeaways so that they can set their new knowledge into practice right away.
One good strategy for highlighting these points is by using a script of sorts — write down what is going to be said on screen before you start shooting your business video so that you won’t miss anything. You can also try using bullet points to get the message across quickly and concisely.
Don’t forget that one video can have multiple key takeaways at once — just make sure they are all accessible and easy for users to find within each part of your business video.
Pick something people will be able to understand quickly so it has more chance of being shared with others who might benefit from it as well. For example, if you own a fitness center, highlighting some simple exercises or workout tips would be great for anyone looking to get started on their new routine!
Keep it short
To make your first teaser video very effective, keep it under three minutes. People are busy, with many things competing for their attention, so make sure that your video is immediately engaging and doesn’t leave them feeling overwhelmed.
A good way to keep people interested is creating a clear structure by using screen captures or PowerPoint slides instead of text-only bullet points in most cases.
This helps divide the content into smaller chunks which won’t turn off your audience, but will still help them retain all the information they need! Also, you can transform your PowePoint presentation into a high-quality video using Narakeet. What’s great about this software is that it allows you to create videos without having to write a single line of code or edit anything! You can easily import your PowerPoint slides and add animations, titles, music, sound effects, and more so that people will stay glued to the screen for as long as possible.
You don’t need a fancy equipment
Many people believe that they need expensive cameras and microphones to make a great video, but this isn’t true. In fact, you can create a high-quality business video using just your smartphone!
Recording audio might be a challenge for people without a good microphone and a silent environment, but anyone can use text to speech to create the voice-over from a script without any special equipment or practice.
Of course, making Hollywood-style videos requires editing skills and professional software, but short business videos don’t need to get an Oscar - they just need to engage your audience.
Set realistic expectations
Lastly, it’s important to set yourself up for success by setting realistic goals. Don’t expect your first business video to go viral overnight or bring in thousands of new customers if you haven’t focused on building a strong online presence yet! Instead, try targeting people who are most likely to be interested in what you have to say and how you can help them solve their problems. Once they find out about your services, brand or company, don’t stop there — make sure that the experience is as smooth as possible so that they will want to come back again soon after this initial contact. This might take some time but the payoffs will definitely be worth it when everything comes together like clockwork at last!
Video marketing is a powerful way to engage your customers and prospects, but it can be intimidating for those without experience. If you’re just getting started with video content creation or have been putting off making one until now, we wanted to give you five tips that will help make your first business video successful. We hope that these tips will help you create a video that can grow your business. Good luck with your first one!
Cover image by Mohamed Hassan from Pixabay