Best time to post on Instagram
Instagram has become one of the biggest – if not the most powerful – social media app in existence right now. For many small retailers, it’s the bare basis of their branding. For video influencers, it’s the primary platform to establish online credentials. Everyone flocks to Instagram to look at a profile as if it’s a business card, immediately telling the viewer a slew of information about that user in seconds. That’s probably why the app has over 1 billion daily active users today.
When it comes to posting to Instagram, not all hours are equal. In fact, there are strategic posting times that will guarantee a much farther reach for your content.
Naturally, this information is constantly changing, so what is accurate right now (in late March 2021) may not hold true for next year. But, based on information aggregated from 12 million Instagram posts on Later.com, this is how to capture the most mindshare with your posts:
The Best Overall Time to Post is Between 9AM and 11AM EST
Late mornings in the eastern US time zone help you capture audiences from most of Europe, US and Latin America at the same time. Does that mean it’s the best time for your business? Not necessarily. Time zones need to be considered. If a global market is factored in, here are the best posting times for each day of the week:
- Monday: 6AM, 10AM, 10PM
- Tuesday: 2-9AM
- Wednesday: 7-8AM, 11PM
- Thursday: 9AM, 12PM, 7PM
- Friday: 5AM, 3PM
- Saturday: 11AM, 7-8PM
- Sunday: 7-8AM, 4PM
All of these times listed above are in the US EST time zone (New York time). If you look closely at the times, you will notice they follow natural sleep and work schedules for people throughout the week. It also follows the times people are most likely staring at their phones. On a Saturday, for example, from 11AM-6PM, people are probably outside, with friends, or having fun. On Sundays, by 4PM, individuals are probably home preparing for the week ahead.
How to find your individual posting time
If you are talking to the global majority of the Instagram audience, well done. Most of us mortals have a much smaller reach, which means that there might be more specific audience preferences. In particular, if your audience is more geographically concentrated, following US times might not work for you.
That’s why it’s always important to review your posts on a weekly average and see which ones did the best. Note the time associated with those posts.
There are many third-party commercial analytics tools for Instagram offering automated analytics. They can be quite expensive, but you don’t need to waste money to discover the best posting times for your account. You can use the analytics already provided by the platform. Here is how to do that:
- In order to access this information, you will need to switch the account to a business profile or creator account.
- Find your top time zones and see when your followers are online using the Instagram native analytics tool and Instagram Insights.
- Use Instagram Insights to find followers location, gender, age, and when they are most active on Instagram.
- You will also gain access to the Instagram Creator Studio dashboard by doing this: it’s packed with good value and information.
Experimenting with Posting Times
Lastly, you can manage your own experiment with posting times and see how it goes. Try out 3 different windows and see if the numbers are boosted when compared to your other tests. This can be the easiest way to really hone in on the value of your account.
For easy experiments, create some variation in your videos and post several versions at different times. You can use our document templates to get started quickly with the right format for many social media platforms (including Instagram), and turn PowerPoint slides into videos ready for Instagram posting. That can help you quickly vary imagery and visuals to create several similar videos. Note that you can also embed video clips into slides. Use Narakeet as an online video slideshow maker. Our text-to-speech voices can help you easily provide voice-over and vary it for experiments, without having to waste time recording and re-recording your voice.
Photo by Lukas Blazek on Unsplash.