5 Things To Know When Making Intro Sections For A Video
Whether you’re making a splash screen for an app or an intro section for a video, knowing just how and where to start is critical. It doesn’t have to be the most difficult aspect of your content creation process, but when your video fails to generate the engagement that you thought it would, it will likely come down to the fact that the intro of your video simply wasn’t compelling enough to convince viewers to keep watching it.
There are 5 things that you should keep in mind when making splash screens or intro sections for your video, and if you incorporate these ideas into your process, you should see some more success in terms of engagement.
Clarity Is Critical
One of the first things to consider when making a video intro is to keep things clear, simple, and easy to understand. You don’t want to scare your viewer away with something complicated, confusing, or simply uninteresting. Your intro should be able to tell a viewer what to expect in simple, clear, and of course, concise terms.
When writing your video script, try to think about the fundamental aspects of what your video is looking to accomplish. Make a short list of three to five points that you can sum up in about 5 words or so. Consider them bullet points that someone would read if your video was text-based instead. The shorter and simpler, the better.
Don’t Stretch It Out
We all hate TV advertisements and commercials, don’t we? So, why would you want to create a video intro that mimics the same length of a TV commercial? One of the biggest mistakes that content creators make with video content revolves around the length of their introduction. Viewers scrolling through their Facebook or Instagram feeds don’t have an extra 20 seconds to sit around just listening to your video intro – they want to get to the meat of your video.
On YouTube, you might have a few more seconds, but you really don’t want to go over 10 seconds. For Facebook and Instagram, consider making your introduction even shorter – say 5 seconds or so.
Special Effects Can Be Distracting
Most content creators are firm believers that the simpler their video is from start to finish, the better. If you take a look at YouTube, Facebook, or Instagram, you’ll see that many of the videos that content creators publish are quite simple. They aren’t too flashy, and they don’t use many special effects – if any at all. There’s a reason for this – because special effects can be quite distracting.
Instead of trying to wow your viewers with effects, wow them with substance and content. You don’t want your viewers to click out of your video or to swipe to the next one down the line, so be sure that you’re holding their attention with real value.
Don’t Neglect Your Audio
Sure, many viewers scrolling through their social media feed might not have their audio turned on, but that doesn’t mean that you should forget about it or neglect it entirely. If you’ve got a good song or some engaging audio to go along with your video intro, you might be surprised by just how much that can add to your level of engagement.
You can try to search for some Royalty Free music on the web (see our guide on finding royalty-free music), or find some free sound effects that you can incorporate into your video intro. This would be especially valuable for YouTube content, because you’re more likely to find viewers with their audio turned on.
Your Chance To Brand
Lastly, you cannot underestimate the opportunity that a splash screen or a video intro offers you in terms of branding. This is your chance to make a statement with your brand. Include your logo, include something about your brand, like a phrase, a slogan, or anything else that will help you separate your content from others.
You’ll notice that over time and with the more content you post, the more likely that your viewers will recognize your content – which will certainly help to drive engagement. Every content creator has their own little “thing” – you know, that thing they do that helps them identify themselves amongst a crowded pool of talented creators. Your intro is the perfect place to showcase your brand quickly and modestly – in other words, give your viewers just enough to recognize your name.
Cover photo by Ralston Smith on Unsplash